YiYiEnglish is an e-learning platform specializing in K-12 English instruction with offices in Beijing, Chung Chun, and New York City. They are building the best English learning platform in the world – no compromises. To make this happen, they are bringing together the latest technology, the most effective curriculum, and of course, the best people.
The objective of this project is to redesign their ESL lessons through graphic design, character design and illustration being able to develop a clear visual and recognizable profile, while having coherence and unity. Second, to develop an appealing character design for Chinese children between the ages of 5 and 7 years old. Finally, to reinforce through color psychology, typographic design and illustration english concepts taught through the lesson.