2018 PROMOTIONAL CREATIVE PROPOSAL
Founded in 1984, Heritage of Pride is a wholly volunteer-managed non-partisan, tax-exempt, not-for-profit corporation that organizes Lesbian, Gay, Bisexual and Transgender Pride events in New York City to commemorate and celebrate the Stonewall riots. Heritage of Pride works toward a future without discrimination where all people have equal rights under the law. HOP does this by producing LGBT Pride events that inspire, educate, commemorate and celebrate the diversity of the LGBT community.
Design and execution of its 2018 promotional creative. This project is necessary to increase awareness for upcoming events and provide a clean, consistent brand image.